Once again, the country’s one and only partner in opening up the true spirit of the holiday season, Coca-Cola, rolled down the most awaited Coca-Cola Christmas Caravan and the annual Araneta Center Giant Tree Lighting at the Coliseum parking lot. The well-loved beverage brand treated guests to an experience like no other when it painted the town red and led all the festivities, keeping true to fulfilling its tradition of bringing everybody together.
There was a grand parade led by a convoy of Coca-Cola Christmas trucks, the Philippine Navy Band which marched along and rocked out the Center with lively renditions of Christmas jingles, various games, and photo booths lined up by Coca-Cola just before the official tree lighting ceremony started. The renowned Love Radio tandem DJ’s, Nicole Hyala and Chris Tsuper bonded and shared an early Noche Buena feast with the celebrity guests, granted heartfelt wishes and gave away raffle prizes to lucky folks all through out the afternoon.
In no time, all the rush and thrill finally led to the much-awaited lighting of the Giant Christmas Tree situated at the heart of Araneta Center, a celebrated custom since 1981. The exciting countdown to the “it-moment” was joined in by officials from the local government, Araneta Center and The Coca-Cola Company along with Kim Chiu and Enchong Dee along with other personalities and celebrity guests. Standing at almost 100ft. this year’s tree is bedecked with more than 10, 000 lights and hundreds of stars and Coca-Cola Christmas balls, with huge ribbons and colorful gift boxes as accents. Through the years, it has been a beacon of hope among the Filipinos; a most cherished icon that signals the beginning of the holiday season and reminds us to always believe in the magic and happiness it brings, the same way Coca-Cola inspires.
Indeed it was a day of wonderful surprises, moreover with the launching of the Coca-Cola Contour Glass promo. “The Coca-Cola contour glass is one of this season’s fun, ultimate merry must-haves that will surely complete our Noche Buena bonding and allow us to keep refreshing ourselves with the deliciously fizzy cola drink we all love. It’s available in five perky colors such as red, yellow, violet and green and the latest addition to the bunch, the aquamarine contour glass. It’s so easy to take home all five Coca-Cola Christmas Contour Glasses: Buy Coca-Cola, Coke Light, Coke Zero, Sprite or Royal Tru Orange in any of the 500ml, 750ml, 1L, 1.5L and 2L packs. Look under the Santa cap for the “Coke Glass” text and collect 2 more regular Coca-Cola Santa caps and exchange these caps for one Coca-Cola Christmas Contour Glass from any 7 Eleven store, selected sari-sari stores or public markets and Coca-Cola Sales offices nationwide. You may redeem from November 15 to December 31, 2010 only.
This Christmas, let us all open and celebrate magical moments together shared with nothing less than the irreplaceable sparkle that uniquely refreshes and makes us happy- Coca-Cola. Energizing Christmas Spirit. Open Coca-Cola, Open Happiness.
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