Goodyear Commences Search for 2010 Bayani ng Kalsada

Committed to promoting safety on the road, Goodyear Philippines once again launches its corporate social program, Bayani ng Kalsada, for the fifth consecutive year.  It is an annual nationwide search for Filipino drivers who demonstrate courage, sacrifice and concern for others through selfless heroic acts. Goodyear Philippines stresses their commitment in honoring the heroes of the road whose brave efforts have kept others safe from danger. They believe road safety is not just about driving practices, it also involves keeping a careful eye on the road and lending a helping hand in times of need.  By giving recognition to these heroes, they are promoting an awareness for road safety, which will eventually translate to a change in how we treat others on the road.

What it takes to be a hero

There is a huge responsibility placed on motorists whenever they are out on the road. Whether this responsibility is respected or taken for granted, motorists must keep in mind that there are lives at stake and therefore road safety must be top of mind.  This is what Bayani ng Kalsada is all about. More than a popularity contest, BNK is a celebration of ordinary deeds done by ordinary people who went beyond comfort and convenience to be ‘Good Samaritans’ when the situation called for it.

On its fifth year, BNK 2010 will once again honor five winners. One each from four regions—Luzon, Visayas, Mindanao and National Capital Region will receive P30000 while the overall champion will receive P50,000. Nomination is open to all professional drivers who have shown honesty, responsibility and genuine concern for public safety while on the road.  Nomination forms can be submitted through Goodyear Autocare, Goodyear Servitek or Goodyear Tyre Pro outlets nationwide or can be downloaded from the Bayani ng Kalsada page on Facebook.  

All submitted nominations will be carefully evaluated by select transportation officials, media and sponsor representatives, and Goodyear executives. This reputable panel of judges will come up with a list of finalists from which they will choose this year’s “unsung heroes of the road.”  

Bayani ng Kalsada is the Philippine version of a successful, long-running Goodyear program held annually in the U.S. and Canada (since 1983) that is now also held annually in Asia Pacific countries such as Australia, Vietnam and Indonesia. Dubbed Highway Heroes, the program has recognized truck drivers who have done heroic acts of courage, sacrifice and service on the road over the last 27 years. This year’s program is being done in cooperation with the Department of Transportation and Communication (DOTC), Land Transportation Franchising and Regulatory Board (LTFRB), Automobile Association of the Philippines (AAP), Manila Bulletin, Pilipino Star Ngayon, Abante, Centro Negosyo, Cebuana Lhuillier and Safety Organization of the Philippines, Inc.  (SOPI).

For more information, please visit the Bayani ng Kalsada page in Facebook, text BNK to 0921-7666166 (SMART) or 0915-8995070 (Globe), call the Bayani ng Kalsada hotline at 4392005, or log on to  www.goodyear.com.ph.